July 2017| 13
Milton Keynes Bike Ride London to Paris Bike Ride
A brand new event featuring on and off-road
routes. The event has been designed to allow us
to be a part of the 50th birthday celebrations for
the town of Milton Keynes – the target audience
is the local people. There s a lot of buy in and
opportunities with the local council. Our version of this famous event. We are the only
charity to organise this event themselves and
as a result, all of the money goes directly to our
research, instead of paying contributions to any
tour operators. With so much competition on the
market, the main reason people do this event is to
raise money for and support the fight against heart
disease.
Saturday 8 July
South Downs Way Off-Road Bike Ride
Saturday 2 – 4 September
Saturday 15 July As a result we have 3 streams of target audience:
Our toughest off-road bike ride. A brutal
mile
challenge that tests participants to the limit. Keen cyclists
Target audience experienced mountain bike
enthusiasts (UK wide).
Swansea Bike Ride
eople with likely to have a connection to the cause
and looking for a way to support raise money for us
Office workers looking for a challenge they can
take on together.
Sunday 16 July
Our agship fundraising event in Wales. Catering to
cyclists of all ages and abilities, there are 3 routes
on offer all of which promise a truly en oyable day
out in support of the fight against heart disease.
Target audience
South Wales
eople who live in and around
South East Coast Off-Road Bike Ride
Sunday 13 August
Our brand new off-road bike ride. Starting and
finishing in Seaford, it s a perfect introduction
to mountain bike events, but with an optional
technical section that means there’s plenty to
entertain the experienced off-road rider. At
miles
it s one of our shortest off-road events, but the
coastal views mean it is without doubt the
most beautiful.
Target audience less experienced off-road cyclists
mountain bike beginners and mountain bike
enthusiasts who live in the local area and are
looking for an enjoyable day out.
London to Brighton Off-Road Bike Ride
Saturday 23 September
Europe’s biggest charity mountain bike event.
It’s also the event’s 10th birthday and we’re busy
planning all kinds of fun things around it.
Target audience mountain bike enthusiasts, but
with it being such a big event it does appeal to a
wider audience of people looking to try something
new.
Manchester to Blackpool Night Ride
Saturday 6-7 October
A unique opportunity to cycle through the night
and finish under the world-famous Blackpool
illuminations, which are left on especially for the
occasion.
Target audience
cyclists form the north.