July 2017| 13 Milton Keynes Bike Ride London to Paris Bike Ride A brand new event featuring on and off-road routes. The event has been designed to allow us to be a part of the 50th birthday celebrations for the town of Milton Keynes – the target audience is the local people. There s a lot of buy in and opportunities with the local council. Our version of this famous event. We are the only charity to organise this event themselves and as a result, all of the money goes directly to our research, instead of paying contributions to any tour operators. With so much competition on the market, the main reason people do this event is to raise money for and support the fight against heart disease. Saturday 8 July South Downs Way Off-Road Bike Ride Saturday 2 – 4 September Saturday 15 July As a result we have 3 streams of target audience: Our toughest off-road bike ride. A brutal mile challenge that tests participants to the limit. Keen cyclists Target audience experienced mountain bike enthusiasts (UK wide). Swansea Bike Ride eople with likely to have a connection to the cause and looking for a way to support raise money for us Office workers looking for a challenge they can take on together. Sunday 16 July Our agship fundraising event in Wales. Catering to cyclists of all ages and abilities, there are 3 routes on offer all of which promise a truly en oyable day out in support of the fight against heart disease. Target audience South Wales eople who live in and around South East Coast Off-Road Bike Ride Sunday 13 August Our brand new off-road bike ride. Starting and finishing in Seaford, it s a perfect introduction to mountain bike events, but with an optional technical section that means there’s plenty to entertain the experienced off-road rider. At miles it s one of our shortest off-road events, but the coastal views mean it is without doubt the most beautiful. Target audience less experienced off-road cyclists mountain bike beginners and mountain bike enthusiasts who live in the local area and are looking for an enjoyable day out. London to Brighton Off-Road Bike Ride Saturday 23 September Europe’s biggest charity mountain bike event. It’s also the event’s 10th birthday and we’re busy planning all kinds of fun things around it. Target audience mountain bike enthusiasts, but with it being such a big event it does appeal to a wider audience of people looking to try something new. Manchester to Blackpool Night Ride Saturday 6-7 October A unique opportunity to cycle through the night and finish under the world-famous Blackpool illuminations, which are left on especially for the occasion. Target audience cyclists form the north.