Currents Winter 2018; Vol. 34, No. 1 - Page 35

In Hamburg Currents, Winter 2018 Ausstellungsansicht 5, Douglas Gordon, Play Dead; Real Time (this way), Play Dead; Real Time (that way), Play Dead; Real Time (the other way), 2003, Videostill, MMK, Frankfurt a. M., © Studio lost but found/VG Bild-Kunst, Bonn 2017, Foto: MKG Franz Marc (1880-1916), Liegender Hund im Schnee, 1910/1911, Öl auf Leinwand, 62,5 × 105 cm Städel Museum, Frankfurt am Main, Eigentum Şahin Kaygun, Buttock, 1983, Übermaltes, manipuliertes Polaroid Type 600 High Speed 10,7 x 8,8 cm, © Şahin Kaygun The Polaroid Project Through June 17 The exhibition presents for the first time the full scope of the phenomenon of Polaroid pho- tography. Including some 220 photos by over 100 artists, as well as 90 camera models and prototypes, the show sheds light on the whole aesthetic spectrum of instant photogra- phy and on the innovative technology that made this visual revolution possible. Polaroid stands for a technology, an industry, a company, and its products. Presented to the public for the first time in 1947 by the inventor Edwin Land in New York, instant camera film made the photo lab superfluous. As if by magic, the picture gradually appears before the eyes of the photographer and subject. Polaroid—a brand that has long since attained legendary status—thus transformed our handling of photography in a way that is still pervasive today, living on in photo apps and Instagram. Polaroid itself has worked closely with photographers from the start. One of the earliest advisors to Edwin Land when he founded t A)ɽ Ʌѥ͕̰݅́ѡѡȁɥ)͍ѽɅ丁%́ѥЁMЁAɼ)Ʌѡɽ٥́Ʌ)ѼѠх͡ɕ͍́Ёх)ѡЁѽɅ͍%ɕɸ)ɕٕ́Ё䁙́ɽՍ́)ͼ͕ѕݽɭ́ȁѡ䁍ѥ)ȁѥ̰ѡٕѥ́ɽ1é)ȁɽչȁѡȁݸ͍ٕɥ̰)ѡЁɽ٥́ɕ͠Ʌѥȁѡȁ)ѽɅ丁%Ёѡ́ЁѡЁѡ)AӊQѡ]ɡP)Ʌ͕ѡх́ѡAɽѼѼݡ)܁ٕݥѠѡȁɕՕЁ͔ѡմ)͕ɥȁЁѡѥѥɔ)ܹݍɜɜ(