Current Pedorthics | September-October 2014 | Vol.46, Issue 5 | Page 7

current Pedor thics September/October 2014 Volume 46, Issue 5 Features 18 | Creating a New Pedorthic Business Model Beyond Problem Feet & Insurance Woes 30 | Falling into Marketing & Spring into Success – Changing Times Require Changing Strategies By Glenn Cumberland To be successful in pedorthics today you have to provide a service. If there is competition, you must work hard to provide better service than your competition is offering. By Melodie R. Phillips, Ph.D. Marketing communication strategies offer pedorthic practices an affordable and simple way to communicate with patients, suppliers and referral sources, and these options can facilitate real-time communication relating to your practice and business. 20 | Transitioning From Open Wound to Final Footwear-Offloading the Diabetic Foot Part 2 34 | What Can a Retail Pedorthist Do to Get The Most Out of Visiting a Conference Exhibit Hall? By Dr. James B. McGuire, DPM, PT, C. Ped. The discussion continues regarding the timely application of offloading devices to reduce pressure on pedal wounds and in alter a patient’s gait to prevent injury or reinjure of the tissue by using many types of devices. For many practicing pedorthics in a retail setting, there are oftentimes they find themselves amiss of just how beneficial attending tradeshow, or exhibition during a conference can be for improving their skills and even sales goals when providing pedorthic treatments and products to their customers and patients. 28 | Yes We’re Open: Introducing PFA’s Retail Committee By Chris Stanley, C. Ped. & Ben Nebroski, C. Ped. Now more than ever before, the need for pedorthists in a retail setting is making a comeback and many PFA members understand now is the time to come together and educate the public on this a why proper shoe fitting is so important for both health and life. By Sarah Henry-Jones, B.A., C. Ped. 36 | What’s a Proper Shoe to Do? By Joseph M. Mozena, C. Ped. The shoe is an item of footwear that is utilized to protect, comfort and cover the foot, `just like an article of clothing, and there is a wide variation of what makes traditional ‘footwear.’ 40 | PFA’s 55th Annual Symposium & Exhibition By Margaret Hren, Current Pedorthics Staff Contributor Join PFA and your friends where the sun is always shining and fun is a way of life! Departments 6 From the President 10 Featured Contributors 12 PFA News Cover Photo: ©shutterstock.com/EpicStockMedia 14 Off the Shelf 36 Vendor Spotlight 48 Industry News 53  Products & Services Current Pedorthics September/October 2014 5