Current Pedorthics | September-October 2014 | Vol.46, Issue 5 | Page 37

F or many of my colleagues practicing pedorthics in a retail setting, there are oftentimes they find themselves amiss or just wondering how beneficial attending a tradeshow, exhibition of conference can be for improving their skills and even sales goals when providing pedorthic treatments and products to their customers. Oftentimes I hear many who will attend conferences and shows with an attitude that ‘you just cannot learn anything new,’ or ‘it is an easy way to earn CEU credits and a few days away from the store.’ Like me, who as one of the many lucky individual pedorthists working in the retail setting, it is pretty safe to say you could be missing out on a wealth of information and new discoveries av