Fortunately, marketing communication strategies offer pedorthic
practices affordable and simple ways to communicate with patients, suppliers and referral sources. These options will facilitate
real-time communication relating to changing policies, patient
concerns and new product and service openings.
Communication tools now range from the virtually cost-free
formats of Twitter, Pinterest, Facebook, Instagram, Snapchat
and Google+ (and others) to the more traditional approaches of
direct mail, advertising, sales promotion and personal selling.
Smaller practices with limited budgets may choose to maximize
efforts in the cost effective formats of social media and public
relations, while others may seek a complimentary strategy of
traditional tools and social media.
To develop this strategy, the primarily focus we will look at is the
comparison of traditional choices vs. more cost effective social
media approaches to marketing communication. This application will enable pedorthic practitioners and owners to discover
hands-on strategies for developing marketing and communication objectives and then developing corresponding str