CREATING A NEW PEDORTHIC BUSINESS MODEL
BEYOND PROBLEM FEET AND INSURANCE WOES
a 6’ 8”, 240 lb. basketball player, coming down from a rebound?”
She stated, “You can teach him to land properly.”
The satisfaction learned from this encounter was the awareness
that one of my most successful clinics on the east coast was the
physical therapy department of the same prestigious university!
There is a reason there was only one Zola Budd. Even the recent
$3.75 million dollar class action lawsuit against Vibram for their
Five Finger running “shoes” is making the consumer more aware,
and the bottom line is, match shoes to running style and foot
motion, and you can never go wrong using a supportive shoe with
something inside to “support the foot in a position it functions
best.”
Conclusion
To grow your pedorthics business you have to change your mind
set to believe everyone will benefit from proper foot support/
care and not solely focus on those patient/customers who have
insurance or ongoing health issues. Whatever you do to make
custom orthotics, keep it simple and make sure your patient/
customer understands that the health benefits will out weigh their
financial investment. Also, make sure all your staff promotes the
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orthotics you sell by wearing them as well.
I also provide to our patient/customers a pediatric “growth
guarantee.” I will replace orthotics for up to one year if they are
outgrown. This is a type of self-insurance that otherwise some
parents may not select the better custom orthotics. Additionally,
display letters of satisfaction and notes from happy customers. My
favorite is a hand written note from an athlete that says, “Glenn,
you are a genius!” (I show that to my wife often).
As I stated, I have made thousands of orthotics with 100% patient/
customer satisfaction. Of course I have experienced cases I could
not help, but since day one I have offered a 100% buyback if
success was not achieved. In those rare cases, they still leave
satisfied. We do receive prescriptions from referring physicians,
and provide patients with the paperwork and coding so they can
submit it to their insurance company.
We want to provide the opportunity for everyone to be “two
feet deep in comfort.” This simple philosophy has become my
company’s mission statement and sums up what I consider to
be the success of my business ... providing comfort one foot at a
time.
11:25 AM
Breakthrough Treatment for Plantar Fasciitis
How The
System Works
C
M
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CM
MY
CY
CMY
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The “easy-on, easy-off” design means this
groundbreaking orthopedic pain relief
stays comfortable overnight, during
exercise or throughout the work day.
Increased Circulation
Reduces Swelling
Before
RESULT:
Medical Grade
Compression for Stability
• Better Patient Compliance
• Immediate Relief
• Preventive Care
• Works with Orthotics
After
Plantar Fascia with FS6 Compression
Plantar Fascia without FS6 Compression
Therapeutic Stretch
Eases Pain
®
PFA Symposium Booth #513
22
Pedorthic Footcare Association www.pedorthics.org
www.orthosleeve.com
877-647-0386