Current Pedorthics | September-October 2018 | Vol.50, Issue 5 | Page 33

‘A good fit?’ there was often a sense of compromise apparent in shoe choice, as ‘comfortable’ shoes that aided mobility might also be described as ‘clumpy’ and undesirable and might limit clothing choices and participants’ ability to present themselves as they wanted. Crucially, there was also a sense of the feet transforming from something that could be adorned and displayed to something to be kept hidden. The powerful feelings of shame, stigma and exclusion that could be associated for women with wearing the ‘wrong’ shoes may go some way towards explaining why over 70% of the footwear choices of women with RA could be classified as ‘poor’ [19] . Such findings suggest that the ‘right’ shoes must be more than just a good physical fit, but ideally should ‘fit’ the wearer mentally too. Seferin and Van der Linden [20] extend this idea theoretically by differentiating between physical comfort and psychological comfort (e.g. feeling attractive or feeling shoes ‘fit’ the occasion rather than just ‘fit’ physically). Comfort is thus not necessarily measured objectively or rationally but is rather a complex and subjective way of assessing shoes, meaning that physical comfort is not always the top priority in footwear selection. Whilst such contributions are hugely important, there has been a tendency for research to focus on older populations [2, 21, 22] or those with health conditions such as diabetes, gout or RA [17–19, 23, 24] , and studies from a more sociological, qualitative perspective still remain comparatively rare. However, Branthwaite et al. [25] offer a fresh perspective in their research with teenage girls regarding their shoe purchases over 6 months. For the young women involved in the research, fashion was prioritized over physical fit, function or health considerations. Once again, the links between shoe choice, identity and body image were highlighted. This work with younger populations is important because research suggests that shoe choice in youth and midlife can have a huge impact on foot health in later life. Furthermore, front-line foot health practitioners have an important preventative role to play in educating the wider public before specific conditions and complications arise [26] . More recently, research with patients and podiatrists explores why patients may resist practitioner advice around changing their footwear practices and draws more explicitly on social science theories and methodologies, bringing together a research team of podiatrists and social scientists [27] . Building directly on a previous sociological research project in this area [11] which received a high level of interest from podiatrists, semi-structured interviews and focus groups were utilized alongside more innovative methods such as photography Current Pedorthics | September/October 2018 31