L
ast week we held a "gift with purchase"
Birkenstock event with our sales rep in
the store. She brought in some give-a-way
products like branded nail polish, nice hardcover notebooks, and leather wrist bands.
She also brought lots of banners and signs,
and the store looked like a Birkenstock concept shop. We only promoted the event to
our email list; once, several weeks prior, and
once, on Monday of that week. It ended up
being the biggest day in our history.
This may prove a couple of things:
1) Birkenstock is a really hot brand
(which it is).
2) We don't email our customers often
enough. In any case, we hit a home run.
—Jeff Jacobs BOC Ped
fig. 1
40
Pedorthic Footcare Association www.pedorthics.org
Illustration adapted from: @iStock.comAskold Romanov
Examples of how vendors can help with promotions and marketing ( fig.1 - fig.2 )