Current Pedorthics | March-April 2017 | Vol.49, Issue 2 | Page 21

OUTSTANDING CUSTOMER SERVICE RETAIL STYLE
stores have found a niche in providing area industry and food-service with safety toe and slip-resistant shoes . Knowing the
" Just as we view our staff as “ family ”, many customers have come to view them as “ family ” as well ."
Current customers send their family , friends , co-workers . Hearing positive feedback from their patients about the store gets doctors to refer their patients to have their feet measured and evaluated , sometimes with a prescription if there is an officially confirmed diagnosis and sometimes with no script when a patient just is in need of more comfort . These are all great opportunities to make good on the promises of devotees which leads to more of them ! typical customer that resides in the area around your store will help you target your grassroots marketing efforts to help them see how the store and staff have similar values to their own . Coming into the store and having a wonderful experience there just solidifies them as life-long customers .
Outstanding Customer Service itself encourages word of mouth referrals .
Special Outstanding Customer Service is necessary for customers with a diagnosed foot condition . These are troubled feet that are currently , or have been , treated by a doctor . They may need specific footgear or modifications to the footgear . By combining traditional retail with pedorthics , Shoe Fly utilizes the medical knowledge of their pedorthic staff to elevate the level of customer service . Experienced and educated
Photos : @ iStock / Sharlotta
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