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FROM
THEEDITOR
CHRIS COSTANTINI PFA President president @ pedorthics . org
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Welcome to the Business and Practice Management Issue of Current Pedorthics . We have a really great issue for you .
We all strive to build and grow our businesses and practices . Keeping that steady stream of new customers and patients flowing in while maintaining the ones we have is the name of the game . Are there concepts and tricks that represent a new idea or way to do something ? It ’ s pretty likely that there are . Look around you at businesses and individuals that are successful , even outside of pedorthics . What are they doing that you might adapt to fit your business ? Do they have a slick way of maintaining contact with their customers ? In fact , did someone reach out to you in a way that resonated ?
Looking for those little gems everywhere , planning and implementing change in a positive manner and looking for the next way to tweak your efficiency are the ways to incrementally work towards greater success . Take a look inside , we have ideas from some experts that may jump start you to try something new to grow your practice . Oh , and I wrote something , too . I hope you enjoy it and all the other articles in this issue of Current Pedorthics Magazine .
Please enjoy !
■ Chris Costantini
Executive Editor
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NOTE : Often the " From the Editor " column is an embedded video . If the image above has a " red play button ", simply click the " play " button to start the video . There is also included a transcript below for those that download a hard copy or a printable PDF file . We hope you enjoy this addition to Current Pedorthics and please let us know what you think ! Comments or Questions on the video email : cpmagazine @ pedorthics . org . Any other inquiries email : editor @ pedorthics . org .
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