three tips to help you
succeed at retail
Photo: @Shutterstock.com/krimar
"There is a big difference
between being an amateur
and a professional..."
"whom else do we call?"
are important, make it a routine to calculate
and record that data. Create long-term goals,
and monitor and coach your team so you can
achieve those objectives. Keep these metrics
“in your face” and part of your business
mentality.
3. Don’t think of your business as a hobby
Jumping into the direct-to-consumer retail
market is a commitment and requires focus and
work. Developing relationships with customers,
working on building revenue one sale at a
time, tracking data, and watching inventory
are just a small sliver of what is required to run
a successful retail operation. The day-to-day
operations can become tedious and mental
fortitude is needed to stay on target. There is a
big difference between being an amateur and
a professional and successful business owners
are those who recognize that selling isn’t a parttime hobby but a full-time profession. It was
Michael Jordan who said, “I've always believed
that if you put in the work, the results will
come. I don't do things half-heartedly. Because
I know if I do, then I can expect half-hearted
results”.
Those jumping into retail will find there is
no shortage of help that is available. Books,
sessions, online articles and more are out
there, but the easiest and most effective help
is free advice. If you are a pedorthist and
want to add a retail aspect to your business,
reach out to other c.peds who have already
done the same thing. Talk to them and ask for
their suggestions on how to be successful. A
great place to start is with the PFA – contact
them and they can help connect you to peers
who can help make a jump into retail less
intimidating and more rewarding.
zend
Current Pedorthics March/April 2016
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