Current Pedorthics March-April 2016 | Vol.48, Issue 2 - Page 39

three tips to help you succeed at retail Photo: "There is a big difference between being an amateur and a professional..." "whom else do we call?" are important, make it a routine to calculate and record that data. Create long-term goals, and monitor and coach your team so you can achieve those objectives. Keep these metrics “in your face” and part of your business mentality. 3. Don’t think of your business as a hobby Jumping into the direct-to-consumer retail market is a commitment and requires focus and work. Developing relationships with customers, working on building revenue one sale at a time, tracking data, and watching inventory are just a small sliver of what is required to run a successful retail operation. The day-to-day operations can become tedious and mental fortitude is needed to stay on target. There is a big difference between being an amateur and a professional and successful business owners are those who recognize that selling isn’t a parttime hobby but a full-time profession. It was Michael Jordan who said, “I've always believed that if you put in the work, the results will come. I don't do things half-heartedly. Because I know if I do, then I can expect half-hearted results”. Those jumping into retail will find there is no shortage of help that is available. Books, sessions, online articles and more are out there, but the easiest and most effective help is free advice. If you are a pedorthist and want to add a retail aspect to your business, reach out to other c.peds who have already done the same thing. Talk to them and ask for their suggestions on how to be successful. A great place to start is with the PFA – contact them and they can help connect you to peers who can help make a jump into retail less intimidating and more rewarding. zend Current Pedorthics March/April 2016 37