Current Pedorthics March-April 2016 | Vol.48, Issue 2 - Page 37

More and more pedorthists are entering the retail game, providing goods and services direct to the consumer. For many this tactic is to help diversify their business that otherwise is fully dependent on referrals. However, just deciding to enter retail doesn’t mean you’ll be successful at it. It is estimated that two-thirds of the U.S. gross domestic product comes from retail consumption. While the market is huge, there are many substantial challenges business owners face. In 2015 there have been a significant number of store closings and bankruptcies which indicate shifting consumer preferences By Chris Stanley, C.Ped and an unsteady economy. Current Pedorthics March/April 2016 35