Current Pedorthics March-April 2016 | Vol.48, Issue 2 - Page 21

Can retail enhance your pedorthic practice? and educating the public otherwise is a I think this is great avenue for the field constant battle. This is the only downfall as of pedorthics to have continued growth. it relates to getting bodies in the building. Our knowledge and experience are the This is the only way I see a struggle with best-kept secret within the footwear and regular retail shoes sales. footcare industries. I am fairly certain our The field of pedorthics enhances shoes colleagues hear that on a daily basis. sales. Once that retail customer comes in This model keeps me passionate about the and they are able to get one-on-one time field of pedorthics, and about continuing to with a pedorthist, and get educated, the be an ambassador for the field. acceptance is usually quite outstanding. Our experience has been not only do they come back, they bring others. Some will even ask for your marketing materials to pass on to their physician. "Our experience has been not only do they come back, they bring others." Current Pedorthics March/April 2016 19