Can retail enhance your pedorthic practice?
and educating the public otherwise is a
I think this is great avenue for the field
constant battle. This is the only downfall as
of pedorthics to have continued growth.
it relates to getting bodies in the building.
Our knowledge and experience are the
This is the only way I see a struggle with
best-kept secret within the footwear and
regular retail shoes sales.
footcare industries. I am fairly certain our
The field of pedorthics enhances shoes
colleagues hear that on a daily basis.
sales. Once that retail customer comes in
This model keeps me passionate about the
and they are able to get one-on-one time
field of pedorthics, and about continuing to
with a pedorthist, and get educated, the
be an ambassador for the field.
acceptance is usually quite outstanding.
Our experience has been not only do they
come back, they bring others. Some will
even ask for your marketing materials to
pass on to their physician.
"Our experience has been not only do
they come back, they bring others."
Current Pedorthics March/April 2016
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