Current Pedorthics March-April 2016 | Vol.48, Issue 2 - Page 20

Can retail enhance your pedorthic practice? A fter being in the same location for This model of practicing pedorthics is the seven years and paying an exorbitant best way to engage prospective customers amount in rent, I decided to invest in on the benefits of our profession. Not only some real estate. It was one of the most are we dispensing the prescribed item, gratifying, frustrating, and terrifying things but we get the chance to tangibly educate I have ever done. There were two separate our clients on footwear. This model also forty-eight hour periods without any sleep. lends itself well to educating the referring We are known as “the place to go” for problematic feet, but we offer so much more. We are a retail pedorthic facility offering full pedorthic services on physician and the client as to your abilities. The ability to have your service done in its entirety, in a single location, enhances better results and follow-up care. premises, as well as regular retail, and Now with that being said, sometimes the shoe repair. misconception is that we only supply "The ability to have your service done in its entirety, in a single location, enhances better results and follow-up care." 18 Pedorthic Footcare Association www.pedorthics.org Photo: @iStockphoto.com/artisteer orthopedic footwear, and informing