Can retail enhance your pedorthic practice?
A
fter being in the same location for
This model of practicing pedorthics is the
seven years and paying an exorbitant
best way to engage prospective customers
amount in rent, I decided to invest in
on the benefits of our profession. Not only
some real estate. It was one of the most
are we dispensing the prescribed item,
gratifying, frustrating, and terrifying things
but we get the chance to tangibly educate
I have ever done. There were two separate
our clients on footwear. This model also
forty-eight hour periods without any sleep.
lends itself well to educating the referring
We are known as “the place to go”
for problematic feet, but we offer so
much more. We are a retail pedorthic
facility offering full pedorthic services on
physician and the client as to your abilities.
The ability to have your service done in
its entirety, in a single location, enhances
better results and follow-up care.
premises, as well as regular retail, and
Now with that being said, sometimes the
shoe repair.
misconception is that we only supply
"The ability to have your service done in
its entirety, in a single location, enhances
better results and follow-up care."
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Pedorthic Footcare Association www.pedorthics.org
Photo: @iStockphoto.com/artisteer
orthopedic footwear, and informing