Current Pedorthics Mar/Apr 2013 - Vol. 45, Issue 2

current Pedor thics T he Offic i a l P u b l i c a t i o n o f t h e P e d ort hi c Foot care A ssoci at i on DIFFERENTIAL DIAGNOSIS OF HEEL PAIN PAGE 14 ALTERNATIVE BUSINESS MODELS: BEYOND THE BRICK & MORTAR STORE/OFFICE FRONT PAGE 30 THINKING BEYOND MEDICARE: EXPANDING YOUR BUSINESS AND PATIENT ACCESS BY ACCEPTING PRIVATE INSURANCE PAGE 42 PEDORTHICS IN RETAIL: WINNING STRATEGIES AND PHILOSOPHY TO GAIN A COMPETITIVE ADVANTAGE AND HIGHER MARGINS PAGE 48 Vol. 45, Issue 2 | March/April 2013 | www.pedorthics.org