PFA has expanded its commitment to bringing more retail
oriented education, strategy training and information to our
many members who are “retail brothers in arms” – pedorthic
practitioners who are looking to grow a “cash business” model by
expanding or creating new business opportunities. Just by taking
a look at the members of the PFA’s Board of Directors, you will
find a great combination of insurance reimbursement modeled
businesses, solely retail model businesses and a combination of
both. I know as I start my journey into this new business frontier
I am going to lean heavily on their advice and expertise, along
with the many members and volunteer leaders in our immediate
PFA community … and you should do this too.
As a professional membership organization, PFA members should
network and take full advantage of the services and information
we all have to offer each other. We always can learn something
new, so do not hesitate to contact any colleague or develop a
personal business network to ask any suggestions you may need
help on. From clinical techniques and materials to business
management, there is someone who has done it before you and
can help you navigate the waters to your business success.
Also keep in mind that PFA strives to diversify its information
to those who may not understand what pedorthists go through
when it comes to running their businesses and keep certified
on every level of practice management, especially with the
insurance issues I mentioned. Recently through the hard work
and determination of the PFA’s Government Affairs Committee,
they were able to accomplish a victory in working to reverse
the new AFO height requirement in the AFO-KAFO medical
policy. Because of this, the PFA Board of Directors unanimously
voted to seek membership on each of the four DME Association
regional councils to assist with legislative and Medicare issue
directly affecting the pedorthic industry.
By moving to a mindset that is “thinking outside of the box,”
PFA can now continue to successfully network for changes
to Medicare, private insurance and health care benefits for
practicing pedorthists and the industry. We are encouraging
all of our membership to do the same and join their regional
council, and consider volunteering to help PFA increase
awareness on both the state, regional and federal levels on these
issues affecting practice and use of pedorthics in health care.
Diversifying our business models and how we approach the ways
we work with change on the insurance and product front will
help all of us continue to succeed and improve our industry in
more ways than we can image. Asking questions, being a bit of
a daredevil and networking with each other are the only tools
we can use on an unlimited basis to change our professional
outcomes. Let’s all keep an open mind and work together for a
prosperous future in our ever changing chosen field of endeavor.
When Quality Counts
new
Custom Orthotics from $85
Diabetic 3 pack from $85
Impression Foam from $26.99 per case
step
orthotic lab, inc.
www.newsteporthotics.com
4225 S St Rt 159, Suite 1
Glen Carbon, IL 62034
618-288-9297
1-866-798-7463
Current Pedorthics
March/April 2013
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