Current Pedorthics | March-April 2013 | Vol. 45, Issue 2 | Page 7

current
Pedor thics
March/April 2013
Volume 45, Issue 2
Features
14 |  CEP

Differential Diagnosis
of Heel Pain
38 |  How to Avoid and Prevent Medical
Billing Errors in Pedorthics

By Dr. Thomas Michaurd, DC
By Sunni Patterson
The pedorthics industry involves specific challenges when it
comes to meeting the modern standards of medical billing.
Doctors in all sorts of fields have been struggling with complex
issues around medical billing that can cause claim denials.
Until recently, it was assumed that excessive lowering of the
medial arch in flat-footed individuals increased tension in the
plantar fascia and overloaded the proximal insertion of the plantar
fascia on the medial calcaneus.
18 |  Symposium 101: What Does It Take To 42 |  Thinking Beyond Medicare: Expanding

Put-on The Greatest Show Around?
Part 2
By Margaret Hren, Current Pedorthic Staff
In part one of this series, we discussed the detailed planning,
logistics, food and beverage costs and budgeting involved
when a professional association like PFA selects a city for their
annual symposium and exhibition. It is safe to say we have only
scratched the surface.
30 |  Alternative Business Models: Beyond The
Your Business and Patient Access By
Accepting Private Insurance
The private insurance market is still going strong, and is another
avenue that the pedorthist has available to increase revenue and
improve service to their patients.
44 |  The Successful Operation of a Pedorthics
Business: Staying Compliant, Organized
and Maintaining Communications
Brick & Mortar Store/Office Front

By Rachel Eisenfeld, B.S., C. FO, C. Ped.

While the traditional brick and mortar business model has worked
for many years for the majority of the pedorthic profession, it is
outdated. It is time for pedorthists to quite literally think outside
of the box.
34 |  Writing the Bullet Proof Claim: Make it
By Brian Scharfstein, C. Ped. (C)
How to write a bullet proof claim? The only difference is that in
the insurance business the difference between the right word and
the almost right word is the difference between the approval and
denial of your claim.
By Matthew D. Almedia, C. Ped.
When it comes to running a pedorthic practice it is not as simple
as many think. With the numerous rules and regulations coming
down from Medicare and private insurance and even the State,
there is a lot to consider when operating your practice.
48 |  Pedorthics in Retail: Winning Strategies
and Philosophy to Gain a Competitive
Advantage and Higher Margins
Clear and Precise

By Dean Mason, C. Ped, OST, CO

By Anthony Chiappetta, C. Ped.
With the rise of earning power and popularity in e-commerce,
the death of brick and mortar storefronts seems inevitable. But
there is hope and plenty of opportunity for brick-and-mortar
footwear retailers to diversify with the adoption of “our thing” …
pedorthics.
Departments
6
8
10
12
From the President
From the Executive Director
Featured Contributors
PFA News
Cover Photo: ©shutterstock.com/Andresr
22 Focus on Research
55 Industry News
57 
Government Affairs
58 Reimbursement and
Coding News
59 Pedorthic Education
61 Marketplace
62 
Products & Services
65 
Advertiser Index
Current Pedorthics
March/April 2013
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