You Are Not Alone
You Are Not Alone
who writes the prescription . Their creativity has allowed them to work around a major competitive disadvantage .
For the pedorthic facility , the same obstacles and solutions apply . The whole marketing and education thing is often overlooked , or the practitioner does not know how to effectively exercise their options . It is easier when one is in a situation like Warby Parker where they raised $ 215 million in venture capital , but it does not require that kind of money to effectively market one ’ s services ( that may not be available elsewhere ) and market superior products offered by the pedorthist . A marketing strategy should be effective ; meaning it should reach the intended audience , it should clearly and concisely show what sets your products and services apart , the benefits of utilizing your products / services , and it should be cost effective . Cost effective means that there is a positive return on your investment . Understand that it does not mean running one advertisement for one day . Repetition is crucial , regardless of the media selected . At a loss as far as what an effective marketing campaign looks like ? Consult a professional ,
" Do not discount the podiatrists in your area . There were several podiatric groups in my area that were my biggest referral sources ."
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26 Pedorthic Footcare Association www . pedorthics . org