Bac o k
t to
School
The sales promotions begin in August or when they were put into storage last season.
They see the new stuff, along with the variety of footgear. Hopefully you have the
late July to remind and inspire customers.
classic stuff, and are reminded to get shoes.
Getting bodies through the door is the
biggest and most important hurdle. My
un-scientific feeling is TV commercials that
speak about brands and services bring the
best customers with fewer price objections.
Direct mail and email advertisements seem
to draw once a year “Sale Hunters” who are
only looking for that steal of a sale price.
They need to be reminded that the whole
inventory ready to go out the door for their
needin’ feet. Kids will need school shoes,
dress shoes and sneakers. This is a great
time to remind staff to push for multiple
sales. Our job is clear that as the kids go
back to school, most will need new shoes
due to growth, wear and tear so set them up
with all they will need and remember your
world class service!
family will need new shoes. The flip flops Be sure you are familiar with all of the
Northeast, because few folks appreciate to be specific if they are wearing uniforms.
will have to go away, at least here in the
socks with sandals for cooler temperatures
As summer is ending, people go to their
closets and a variety of shoes come out,
ready for action. Or, are they? They may
be worn, dirty or broken, forgotten from
"As summer is
ending, people go
to their closets
and a variety of
shoes come out,
ready for action.
Or, are they?"
18
So, it is time to replace and renew with a
Pedorthic Footcare Association www.pedorthics.org
schools in your area. Some school shoes need
Knowing which shoes are acceptable takes
one headache away from busy parents and
that keeps the register ringing.
Back to school is not new shoe time for just
the kids. Parents and adults need some for