Current Pedorthics | July-August 2016 | Vol.48, Issue 4 | Page 39

"Establishing a trusting relationship with your clients is imperative if you want return business...”
at Snyderman’s don't end up leaving empty handed.
Customers often find what they need and then some.

tion of school-required dress code shoes. Many private schools require an all-white athletic shoe. This is
not something all corner-store shoe salesmen have in
stock.
If you can't find it around town, it's likely that
Snyderman's has it.

"Establishing a trusting relationship with your clients
is imperative if you want return business,” he says.
Rick adds that he does not recommend purchasing
shoes online for children. "Fittings must be done in
person. Children grow at a rapid pace; having differences in gait, fit, and style." Parents these days know
this and hand-me-downs are the thing of the past as
far as footwear is concerned. Shoes are personal and
should be fit by a professional with care. Having an
educated and caring staff allows you to support a
good business plan. Exceeding the expectations of the
customer is how one maintains the success of his or
her practice.
2

Another smart way Snyderman's Shoes stays fresh
in the minds (and newsletters) of local schools is the
fact that they give back! A percentage of the profits
from pediatric shoes sales goes back to support the
local schools! How sweet is that?
Charitable contribution is a way to help others, and
stay connected to the community. Just last year,
Snyderman's Shoes donated over 300 pairs of shoes
to help those in need. That's one way of cleaning the
old inventory out and keeping your karma in good
standing!

Photos: © Tara Mina

A concern for many retail pedorthists, and a noticeable problem in retail footwear, is the window
shopper who leaves and orders their shoes online
after the fitter has taken the time to fit them. Rick
explains that the majority of the families who shop

"Catering to each person's
needs is what facilitates the
return visit. If the client is
happy, they will come back."
Current Pedorthics July/August 2016

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