cult of self magazine issue #7 - Page 36

Volvo Cars has presents a unique reflective safe spray called LifePaint that is ultimately designed to save the lives of cyclists. The paint is invisible by daylight and glows brightly in the glare of car headlights. Finally, the paint that makes the invisible, visible! It’s ideal for everyday wear and tear, and has longevity of around one week after initial application. Super flexible, the paint extends beyond the bicycle and can be applied to clothes, shoes, helmets, children’s accessories and