Results : Finding Missed Opportunities and Recovering Lost Revenue
Sanford ’ s expanded perspective quickly yielded measurable benefits . Using tracking numbers to track every inbound prospect call , meant the company easily identified which advertising source generated the call . Recorded inbound calls were reviewed and CSG started returning mishandled calls . This process recaptured mishandled leads that historically were lost .
CallSource allowed CSG to track and review inbound calls and filter out nonprospects . For the first time ever , Sanford knew the percentage of prospects that became patients and could calculate the exact acquisition cost of new patients ;
For the first time ever , Sanford knew the percentage of prospects that became patients and could calculate the exact acquisition cost of new patients ; previously , gathering that data had been impossible .
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