CSG Hearing Case Study CSG Better Hearing Center | Page 13

A Strategy For Consistent Improvement
Sanford and Howard are convinced that a performance management strategy is critical to develop net new revenue and build a more valuable practice . The larger perspective was necessary in order to improve staff training efforts and results , take the guesswork out of marketing ROI calculations , and allocate marketing dollars to new better-performing sources .
Sanford appreciates that CallSource solutions are implemented in stages and at a manageable pace that allows any practice to steadily improve performance . “ It ’ s like joining a gym and working with an experienced trainer ,” says Sanford . “ You only get out of it what you put into it ..”

It ’ s like joining a gym and working with an experienced trainer . You only get out of it what you put into it .

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