Figure 3
Hearing Industry Averages
Average Cost Per Call |
Average Cost Per Prospects |
Average Cost Per Appointment |
Average Cost Per Patient |
$ 168 |
$ 427 |
$ 584 |
$ 880 |
* Based on CS data ; Sample size 3,000 hearing clinics
previously , gathering that data had been impossible . “ When we got more engaged with the data , we saw things we hadn ’ t been able to see before ,” says Sanford . “ What happened when those calls came in ? Did we convert them to appointments , and did that turn into a sale ?”
For Sanford , that data on “ missed opportunities ” ( the prospective patients lost because staff didn ’ t answer the phone , mishandled a call or failed to set an appointment ) was like finding lost gold .
Looking back , Sanford says , “ It ’ s been a learning process . Once we started using CallSource , we started asking questions ... those questions led us to use tracking numbers everywhere we could think of ,” he laughs .