Cruising News Magazine Cruising News February 2019 | Page 12

Supporting Farmer’s Rural Aid
Silversea Cruises commemorated the
much-anticipated inaugural arrival
of its iconic flagship Silver Muse to
Australian waters with a campaign to
support Australia’s drought-stricken
farmers and their families via Rural Aid.
The cruise line’s partnership with Rural
Aid aims to raise both awareness and
funds for the drought.
Silversea is raising awareness of
this worthy cause by releasing new
photography depicting the drought
currently experienced in Australia,
captured by Silversea’s photographic
ambassador, Steve McCurry. To
encourage further donations,
the cruise line is also launching a
competition to win a Silversea cruise
and a copy of one of the new Steve
McCurry photographs.
go into the running to win a Silversea
cruise, plus a copy of a selected
image of Steve’s photographs from
his new Australian collection of the
farmer’s drought. The incredible, 18-
day Silversea Cruise from Singapore to
Sydney on board Silver Muse for two
people is valued at over AUD$24,000
and departs on 18 November 2019. To
donate and enter the competition, visit
www.silversea.com/lp-silver-muse-in-
australia.html.
Ahead of Silver Muse’s arrival, Silversea
deployed Steve McCurry, one of
the world’s most celebrated and
renowned photographers, to the
Australian outback. During his visit to
South Australia in July 2018, Steve took
a series of powerful images capturing
one of the worst droughts in Australia’s
history.
In addition, Silversea made a cash
donation of AUD$20,000 to Rural Aid,
in lieu of a fireworks display, which
was originally planned for Silver
Muse’s maiden arrival into Sydney on
6 January 2019. Silversea also made
New Silversea donors to Rural Aid, that
enter the Silversea competition, will
an extra contribution for every new
booking made in January and is
encouraging its already-booked guests
to donate to Rural Aid directly.
Adam Armstrong, Managing Director
– Australia and New Zealand, Silversea
Cruises, said,
“As a cruise line, we are blessed with
bountiful water on which our ships sail.
Our partnership with Rural Aid aims to
build both awareness and funding for
inland areas of Australia which have
been badly impacted by the drought.
By launching this competition as we
introduce Australia’s latest cruise ship,
we are encouraging people to donate
to support Australia’s farmers, a cause
that is close to all of our hearts.”
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12
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Issue 29
VANCOUVER
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