CROSS Magazine Issue 06 | Page 95

C R OSS Workshop B Nick Marsh from the Engine Service Design even said: “Good service d esign is the proc es s of del i beratel y c ra f t in g o u r ex p er ien ce a n d delivery of services , to make them more valuable for the people that use and provide them .” Since the most important thing about service is to accurately solve t h e u s e r ’ s p ro b l e m a n d t o b r i n g v a l u e , i n t h e p ro c e s s o f s e r v i c e design , we have to understand the problem , to explore the problem behind the problem , and then to come up with the solution . However, the problem we encounter in real life is very complex , it is not just the problem about using a service, but it may also involve the other aspects such as psychology, society, and the system . As the problem of service is complex , a good service design must integrate people’s using experience like a hub, combining methods and tools , using the project member’s service design method to find the core factor, and then develop all kinds of solutions . 95