C R OSS
Workshop A
Conclusion
Most products contain a service connotation, and in the procedure of service, product is also indispensable. The main goal of service design is to bring up an improving solution to the service procedure through consumer requirement analysis in order to increase customer value. In this workshop, Professor Kim explained the tools that can be used in the procedure of service design (the E3 value concept, Service blueprint, Context-based activity model) in detail with corresponding example, which will be useful for service providers who want to catch on and apply the concept of service design to improve or innovate the existing service procedures. ? Report by Fei-fei Cheng
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