CROSS Magazine Issue 06 | Page 63

C R OSS Conference DAY 3 Christoph Merdes – Junior Information Architect at SinnerSchrader, Germany Christoph actively par ticipated in both the wor kshop and the confer ence and he found the Easter n per spective of ser vice design the most interesting, having different levels of ser vice flow in the ser vice blueprint. He obser ved the ser vice design methodologies, people’s perception, and pr actical implementation of ser vice design from the Asian perspective. In this conference, Christoph proposed a customized method of service design, an extension of service blue-print, and conduct simulation of an event before the actual event star ts. His study used the case of a real event, “The Market Place of Asians”. The organizing team members will take a card each which will define their roles and act upon it while going through the simulated event. They should come up with a realization, insights, or perceptions toward the activities or service encounters from the said roles they have. 63