CROSS Magazine Issue 06 | Page 62

C RO S S Conference DAY 3 C. Yang Chen – Instructor at the Depar tment of Creative Design, National Yunlin University of Science and Technology, Taiwan Yang investigated the business model of betel nut ser vice provider in Taiwan, comparing the ser vice design of the traditional and the modern one (beauty service). His team developed new products related to betel nut, for example betel nut candies, which will utilize the betel nut without the side effect on people’s health. He hoped that the finding from his study will be helpful to better develop the betel nut business or service design. Professor Minami Ukeda, Kyushu University, Japan Professor Ukeda’s student presented a study about city planning comparing Columbian culture and Japanese culture. She enjoyed her time as the conference encourages active par ticipations on different types of service (cultural, religious, and modern enter tainment) which would not be possible for her to find if she comes to visit Taiwan on her own. Her favorite was the Ten Dr um Village as she found the cultural similarities and differences between the Taiwanese and Japanese drums. 62