C R OSS
Conference DAY 1
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How would blueprinting aid to the creation of innovative service? Taking the case of the dr um practice, the reason that as many as 50 people were able to synchronize at such shor t time is because of the existence of a mechanism represented by well-defined systematic symbols, the X and the triangle, the cue of the dr um beat. Ser vice blueprint is like that. In order to operate ser vices, you need a ser vice blueprint that tells the detail of the ser vice operation. Without this, you cannot r un service. It is the key of creativity. It is not something that would hinder the achievement creativity. That is why I was shaping the notion of creativity, that design is not an emotional thing alone – design is an emotional logic. Even being creative addresses being careful, systematic, and analytic; those are essential par ts of creativity. And service blueprint is going to be playing the role that you will follow a cer tain format, to achieve the goal. So it is actually the tools to creativity, not the other way round.
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