CROSS Magazine Issue 06 | Page 32

C RO S S Conference DAY 1 Yong Se Kim Experience Values and Service Design In the second keynote speech titled “Experience Values and Ser vice Design”, Professor Yong Se KIM from Sungkyunkwan Univer sity in Korea highlighted the impor tance of experience values and ser vice design. He introduced the experience valuebased ser vice design method and the essential ser vice design software tools with the illustrations of several design cases from the Creative Design Institute in Sungkyunkwan University, Korea. 32