C RO S S
Conference DAY 1
Yong Se Kim
Experience Values and Service Design
In the second keynote speech titled “Experience Values and Ser vice Design”, Professor Yong Se KIM from Sungkyunkwan Univer sity in Korea highlighted the impor tance of experience values and ser vice design. He introduced the experience valuebased ser vice design method and the essential ser vice design software tools with the illustrations of several design cases from the Creative Design Institute in Sungkyunkwan University, Korea.
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