CROSS Magazine Issue 06 | Page 27

C R OSS Conference DAY 1 “Without the existence of the customer s, you will not be able to make a good ser vice. Therefore, you need to under stand customer’s behavior and activities, then enhance the concepts that customer can co-create value. Design of ser vice should be suppor ted by customers (the non-designers), in other words value co-creation must be done by customers.” 27 27