Mr. Muhammad Firdaus Abong Abdullah Universiti Malaysia Sarawak
R e p re s e n t i n g t h e o rg a n i z i n g c o m m i t t e e o f ISI DC 2014 which will be held in Malaysia
1) What is the theme for the ISI DC 2014? T h e n e x t I S I D C i n 2 014 w i l l b e h e l d b y U n i v e r s i t i Malaysia Sarawak with the theme “The New Culture and the Value.” Representing the organizing committee o f I S I D C 2 014 , M r. F i rd a u s f ro m M a l a y s i a s a i d t h a t the theme chosen, “The New Culture and the Value” is specially related to the current scenario in Malaysia and other surrounding South East Asian countries. Compared to the countries that have already established service design as a study, Malaysia is quite a beginner in the field. Although the industries have been doing service design in the background , it has not been practiced formally in the country; and the academia was not fully aware of issues related to service design. In addition, service design is only conducted when there is a need for it.
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