CROSS Magazine Issue 03 | Page 28

???? ???????????? T3 ?? 3/16 ?????????????????????????????????? ????????????? ? ????????? ? ? IDEO ? ? ? Tim Brown 2008 ? HBR(2) ? ? ??? Design thinking is an approach that uses the designer ’s sensibility and methods for problem solving to meet people’s needs in a technologically feasible and commercially viable way. In other words, design thinking is human-centered innovation.”?????????????????????????????? ?? ????????; ??????????????????????????? ???????????????????? Tim Brown? ? 2008 ? 6 ? ? HBR ? ?? ? ? 1876 ?? ? ? ? ( Thomas Edison) ???????????????????????????????? ?????????????????????????????????? Tim Brown ????????????????????????????????? ???????????????????????????????????? ????????—???????????????????? ??????????????????????????????????? ???????????????????????????????????? ???????????????????????????????????? ?????????????????????? 28