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marketing |
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Marketing |
Grades 9 , 10 , 11 , 12 |
1 Unit |
Prerequisite : None |
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This course is designed to help students develop basic knowledge , skills and attitudes that will prepare them to entire the field of marketing . This |
course focuses on the National Marketing Education Standards and the National Curriculum Framework and emphasis the foundations of business , |
management and entrepreneurship ; economics ; professional development ; communication and interpersonal skills . Included in these foundations |
are concepts such as distribution , financing , selling , pricing , promotion , marketing-information management and product / service management . |
Skills in communication , mathematics and psychology are reinforced in this course . Marketing simulations , projects , teamwork and leadership |
activities provide many opportunities for application of instructional competencies . |
Hospitality and Tourism * Grades 10 , 11 , 12 1 Unit Prerequisite : Marketing , Sports and Entertainment Marketing I or Principal of Business In this course , students are introduced to the industry of travel , tourism and recreational marketing . Students acquire knowledge and skills on the impact of tourism , marketing strategies of the major hospitality and tourism segments , destinations and customer relations . Emphasis is on career development , customer relations , economics , hospitality and tourism , travel destinations and tourism promotion . Mathematics and social studies are reinforced . Work-based learning strategies appropriate for this course include cooperative education , entrepreneurship , internship , mentorship , school-based enterprise , service learning and job shadowing . Apprenticeship is not available at this time .
Entrepreneurship I Grades 10- 12 1 Unit Prerequisite : Marketing OR Personal Finance OR Principles of Business & Finance In this course , students evaluate the concepts of going into business for themselves and working for or operating a small business . Emphasis is on the exploration of feasible ideas of products / services , research procedures , business financing , marketing strategies and access to resources for starting a small business . Students develop components of a business plan and evaluate startup requirements . English language arts and social studies are reinforced . The Entrepreneurship I and II courses can help prepare students for the Assessment of Skills and Knowledge ( A * S * K ), http :// www . askinstitute . org /, credentials .
Sports & Entertainment Marketing I Grades 9 , 10 , 11 , 12 1 Unit Prerequisite : None This course is designed for students interested in sports , entertainment and event marketing . Emphasis is placed on the following principles as they apply to the industry : branding , licensing and naming rights ; business foundations ; concessions and on-site merchandising ; economic foundations ; promotion ; safety and security ; and human relations . Work-based learning strategies appropriate for this course include paid / unpaid internships or school-based enterprises . Marketing simulations , projects and teamwork activities provide reinforcement for the instructional strategies .
Sports & Entertainment Marketing II Grades 9 , 10 , 11 , 12 1 Unit Prerequisite : Sports and Entertainment Marketing I This course is designed for students interested in an advanced study of sports , entertainment and event marketing . Emphasis is placed on the following principles as they apply to the industry : business management , career development options , client relations , ethics , events management , facilities management , legal issues and contracts , promotions and sponsorships . Work-based learning strategies appropriate for this course include paid / unpaid internships or school-based enterprises . Marketing simulations , projects , teamwork and leadership activities provide opportunities for application of instructional competencies .
Honors Sports & Entertainment Marketing II Grades 9 , 10 , 11 , 12 1 Unit Prerequisite : Sports and Entertainment Marketing I This course is designed for students interested in an advanced study of sports , entertainment and event marketing . Emphasis is placed on the following principles as they apply to the industry : business management , career development options , client relations , ethics , events management , facilities management , legal issues and contracts , promotions and sponsorships . Work-based learning strategies appropriate for this course include paid / unpaid internships or school-based enterprises . Marketing simulations , projects , teamwork and leadership activities provide opportunities for application of instructional competencies . Honors courses are more challenging than standard level courses in order to foster growth for advanced learners . Honors courses have more depth and scope of work required .
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