CreativePlay Retailer February 2016 - Page 60

All the Fun, Without the Mess! All children learn by imagining and doing. Have you ever watched a child pick up a doll and care for it, changing her diaper and giving her a bottle? Or seen her use pretend food to make a gourmet dinner? The process of pretending builds skills in many essential developmental areas. While watching their mothers with their daily makeup routines fascinates many young girls, this too often leads to real lipstick stains in the carpet, a new eye shadow being crumbled or nail polish spilled on the linens during unintended “makeovers.” Mini-Play Makeup® is a toy makeup offering a clean alternative to traditional makeup. Its unique, patented-pending design allows for children ages three and older to explore imaginative play without any mess! Mini-Play Makeup® is completely fake and will not transfer color or substance to any surface making it the perfect mess-free option for pretend play. “I’ll admit, when I first opened my package I was a bit nervous. How could a play makeup leave no mess but also keep my child entertained?” said Mini-Play Makeup® customer Brooke Rooker. “My three-yearold had a completely different opinion. After ooo-ing and ahh-ing over her new makeup, she spent countless hours applying eye shadow, lip gloss and doing her nails over and over again. I can now say I have had more than 20 makeovers this week and am looking fabulous. My house is mess free and my daughter LOVES her Mini-Play Makeup®!” Not only does it look like real makeup, it feels like real makeup, making it the most believable pretend makeup available on the market. The line includes an extensive variety of high quality cosmetic bags, liquid-free nail polishes, scented lip wands, eye shadows, brushes, and lip glosses. All makeup is handcrafted in the USA. Mini-Play Makeup® is the perfect alternative to real makeup marketed to children—allowing imaginations to grow and develop in a mess-free way.