Creative World eZine Volume 1 | Page 23

iCreate Institute , a division of eMedia Interactive Group Limited , has found a home at the University College of the Caribbean . With a partnership between eMedia & UCC , iCreate is now a part of UCC and will benefit tremendously from the strong academic infrastructure present at the institution . iCreate had its genesis in 2012 as an internship program , and since then , has been transformed into a full academic institution .
Students at iCreate will receive the necessary training to take their places and be game changers in the ‘ creative economy ,’ a field that is expected to contribute significantly to Jamaica ’ s fiscal development over the next 10 years . Depending on how they are defined , the creative industries are estimated to represent anywhere from 3 % to 12 % of global GDP .
According to the World Economic Forum Global Agenda Council on the Creative Economy , the creative economy is a vital and growing contributor to growth and employment in many countries , particularly in advanced industrial nations such as Britain who ’ s creative industries contributed £ 84.1 billion to the economy in 2014 . The Creative Economy spans sectors such as advertising , broadcasting , architecture , arts / culture , craft , design , fashion , music , publishing , and technology .
I ’ ve built a company in the creative economy because of the potential I saw in the sector . Over the last eight years , eMedia has experienced significant growth in the creative field , and we believe this sector will be of value to individuals seeking to build a career , as well as for entrepreneurs looking to build a business .
Some of the courses and programs we have developed have been tailored to focus on the technical , practical and entrepreneurial components . Students will be able to apply themselves immediately in the real work world . Businesses like iCreate are needed in Jamaica . I am proud to join the other prestigious institutions in Jamaica that have been doing great work in preparing students to utilise their potential and take full advantage of the opportunities available in this important sector .
For more info on iCreate , visit www . iCreateEDU . com .
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