The stage was set from as early as 2012.
eMedia and iCreate’s CEO and founder, Tyrone
Wilson, was seeking investments to build out
the company’s digital content platforms, and
his endeavours caught Dr Bailey’s attention. “I
was impressed with his entrepreneurial vision,
and so I committed his name to memory. Then
coincidentally, in 2014, we met in person, during a
visit to the University of Technology’s Technology
Innovation Centre (TIC), where eMedia was
then housed. We had a conversation, in which
we promised to stay connected. In 2015, our
paths then crossed again, just as iCreate was
in the midst of developing its curriculum,” she
explained. After meeting with the eMedia team
Dr Bailey realised they were all on the same
wavelength, and the rest is history.
Dr Bailey will use her diverse
background to guide the
development of a world-class
curriculum that will ensure that
iCreate graduates can stand with
the best in the creative world. “We
will introduce students to the ‘design thinking’
and ‘creative problem-solving’ approaches to the
creative process, while on the technology side,
students will train on leading-edge technology
platforms in the areas of animation, gaming, film
production and virtual reality,” she said.
iCreate’s end game is to equip students with the
skills to not only work in the multi-billion dollar
creative industry, but to be the next generation
of creative entrepreneurs. This requires a more
integrated approach to the design of each
course - one that actually mirrors the way the
real world works.
The Caribbean is brimming with vibrant cultures and talented, enterprising people, so it
is vital that students be equipped to maximize their talents and skills to take advantage
of opportunities that arise - or better yet, to create them.
“As the creative economy
evolves, we are in a
unique position to leverage
the region’s creative
assets and our vision is
that iCreate will lead in
defining the the role of
higher education in training
and developing the next
generation of future
Caribbean creators.”
“So, what can prospective iCreate students
expect from their classes? Certainly not
traditional ‘chalk and talk’ pedagogy. Learning
will be largely hands-on, and students will
get to work with the institution’s partners in
advertising, film production, animation, gaming,
and more. This way, they are ready to hit the
ground running in their new creative roles, even
before completing their programs.
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