Creative Junction Magazine August 4th | Page 27

CREATIVE JUNCTION PAGE 25 “It seemed silly to have a name like Kiwicakes and not actually supply a range of cakes,” -SANDRA BOSTON, KIWICAKES A Kamo store is branching out from the world of cake decorating to offer mid-range pre-decorated cakes, ideal for birthdays and workplace shouts. Kiwi Cakes in Grant Street have recently expanded their offerings to cater to an influx of customers wanting affordable cakes for events. Owner Sandra Boston says her customers highlighted a gap in the market. “There are some amazing cake decorators out there, who can do multi-level, intricate designs,” she says. “But that takes time, therefore costs money. The only other alternative was a standard supermarket cake which wasn’t all that pretty.” Kiwi Cake customers asked Sandra if she could supply a simple cake. “It seemed silly to have a name like Kiwi Cakes and not actually supply a range of cakes,” she says. The NZ-made range of cakes are created from actual ingredients as opposed to cake mix. My husband reckons the banana cakes tastes like his mums’ baking from the Edmond’s cookbook.” The cakes are then iced in- store and can include a range of edible images. Kiwi Cakes hold one of only three licenses in New Zealand to print copyrighted Disney images for cakes and cupcakes. “Because they are printed right here in Kamo, you can be guaranteed the colours will be bright, and images clear,” says Sandra. Kiwi Cakes first started as an online business operating from Sandra’s mum’s garage. 11 years ago, Sandra struggled to find supplies to make birthday cakes for her children. She sold a few tins at a profit and ventured into the world of online trading. “It wasn’t all that common to have an e-commerce website back then,” she says. “In fact my original web designer, Donna Russell [e-Builders] still manages the site to this day.” The team moved into their Grant St premises five years ago. “We eventually outgrew Mum’s garage,” says Sandra. Kiwi Cakes offer a range of cake decorating supplies as well as frozen pre-decorated cakes ranging in price from $49, Sandra also has a number of contacts to make more intricate cake designs. For more information visit www.kiwicakes.co.nz.