Creating Genius Magazine Winter Issue - Page 34

* emerge WECAN WECAN President and Executive Director Narissa Singh always knew she would end up an entrepreneur.“It runs in my family,” laughs Narissa whose grandmother and mother each owned and successfully operated businesses in Trinidad, from where she hails.     The acronym for Women Entrepreneurs Connecting and Networking, WECAN’s target was originally mompreneurs and women with home-based businesses looking for the flexibility to earn extra income while still able to be with their children.  But this passionate group has now aligned with a broader approach, building a membership-based organization that is focused on uniting all professional business women, whether small business owners, startup founders or corporate executives under Narissa’s leadership.  “We want to Creating Genius Magazine | Page 34 continue building a diverse cross-section and leveraging the variety of strengths among our members,” says Narissa.   The eclectic assortment of members in WECAN are not defined by motherhood.  “You can be a mother and a business owner, but we prefer to lead with our business foot. We have built a supportive community of women at all levels of life and business.” Narissa has found that each woman has her own personal motivations to get involved. “I have been a business owner for a long time,” she says, “I network and am able to share experiences to help each woman succeed a little further through mentorship and all the value we pack into our organization.”   WECAN has also found that every woman in business experiences struggles, no matter how unique her background is. “I hear about their challenges and that drives me to keep doing more to build WECAN as a robust resource that can inspire and empower more women.”