* insight J ennifer Taler is Managing Partner of S:tch Factory, a crea:ve educa:on center founded in 2012 to help accelerate the success of emerging fashion designers by oﬀering aﬀordable, professional studio space. It was inﬂuenced by the tech co-‐working movement to create a space for designers who are inspired to co-‐create with one another. She has some :ps for these fashion entrepreneurs: • • • Take Branding Seriously. It is so important to really spend :me understanding your brand and presen:ng it in a way you want it to be portrayed. It’s crucial to building a lifestyle brand and aUrac:ng customers that understand who you are. Your branding is the "thread" to customers who want to take a chance on your brand. Start Smart. Know your strengths and weaknesses, where to spend your :me and energy, and where to outsource or bring in support. This is a tough aspect of star:ng a business but it's an important lesson on how to work smarter and not drive yourself into debt. Have Fun. If you aren't having fun and loving what you are doing, then stop! In the end, all of the hardships you face are worth it. Those hardships turn into rewards once you get over the hurdles and are able to grow from the experience. • Education is priceless. Educa:on is something no one can take away from you. It helps crea:ve minds visually see things and map things out in a way that the brain can understand. There is no right or wrong way. It's important to educate yourself on new techniques and ideas that will help you grow.