n
o
t
e
w o
inside look
r
t
h
“It was before
startups were
cool. We were a
startup but we
really didn’t know
what that meant.
There wasn’t some
secret funding
somewhere.”
“It was before startups were cool. We were a startup but
we really didn’t know what that meant,” Zucatti said.
“There wasn’t some secret funding somewhere. We
were younger and had a lot more energy but we
basically just did what had to be done 7 days a week
and 12 hours a day because of what we do.”
Being this involved in their company provided an
interesting look into the business aspect of The
Syndicate. Though the team has hired more employees
than when they first started, they accredit their success
to their dedication and fixation on the goals for their
company.
“I think for us, success was just in the fact that we could
come to work every day and do what we loved,” Zucatti
said. “I think that was a really big part of it and I think
that is a really big reason why people work in the music
industry in the first place. To watch an artist go from
zero to selling out Madison Square Garden and being
part of that story. I think the success we had as a
company was reflected a lot in the some of the success
of artists and labels we got to work with and when you
see that, it just fuels you to want more of that.”
When Elles first came on board and was working with
Comedy Central, Dane Cook was starting out in the
comedy circuit.
“He would see our representatives putting up posters in
Boston and handing out flyers for his upcoming shows
and I remember that he would say, ‘What are you doing,
who are you, what’s going on here?’ and our
representatives would tell them that they worked for
The Syndicate,” Landman said. “The next thing you
y
The Laugh Button Live! SXSW 2015 – Photo Credit: Kristin Hillary
know, Dane Cook is calling the office to talk to Chris
and thank him for getting the word out and that he’s
never had that kind of a team before. To watch and be a
part of that from this perspective and to have our clients
know who had their back from day one is an amazing
opportunity.”
“Having such a
comprehensive
idea of marketing
representation,
clientele was an
imperative part of
the business
creation process.”
“As long as we had a phone and a computer we could
work from anywhere,” Zucatti said. “So it was a
combination of getting the business from the clients and
getting those records played by building relationships
with the radio programmers. We didn’t come from
luxury. We were young, we didn’t know any better as to
what we were missing.”
Summer Issue
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cre a t in g e ni u s
| 65