Creating Genius Magazine Summer Issue | Page 59

how the artist breaths, you can hear the bow on the violin string, you can hear their soul. It’s an intimate experience. CG: Monster is more than headphones. What other innovative audio products and technologies will we see hit the market this year? Noel: Indeed. In addition to headphones, our new SuperStar Floating Waterproof Bluetooth Speaker as well as our SoundStage Home Audio Speaker and mobile application are big pushes for us right now. They are all extremely innovative technologies in the audio space and we are proud to bring them to consumers everywhere. It’s not just audio devices and cables anymore. It’s anything that can enhance user experience. It’s connectivity. It’s the internet of things. We are building products that become a part of people lives – from your home to your car. with Chanel.   In travel, Tumi.   In sports, adidas, UFC and the World Poker Tour. CG: It sounds like you’re taking Monster audio into new and exciting industries. CG: Now that’s audio with swagger. So what lies ahead for the world's leading manufacturer of high-performance consumer electronics accessories? Noel: Yes. For one, we are working with auto manufacturers on high-end audio systems. We have some mind-blowing audio enhancements in the new Lamborghini. Seattle Seahawk star running back Marshawn Lynch had his featured in DUB Magazine. The auto industry is long-term play and we are grateful to have Lamborghini as a partner. Monster has what we call the Monster Powerful Partners program, where we partner with the best brands in their respective industries. In fashion, we partnered with Diesel and now “You can hear how the artist breathes. You can hear the bow on the violin string. You can hear their soul. It’s an intimate experience.” Noel: Monster has been around for more than 30 years and there are things that consumers have come to expect from us. We are always innovating and always leading, so consumers expect us to bring powerful products to the market – and they are worth every penny. Somebody has to be at the top level of audio performance and that’s what every person at Monster is focused on today. There’s always a quest. Always lead. Never follow. Never be satisfied.