Creating Genius Magazine Summer Issue | Page 55

products that enhance the sound quality of music. He will also be inducted into the 2015 Consumer Electronics Hall of Fame later this year, which honors visionaries in the consumer technology industry who have advanced innovation and developed a foundation we enjoy today. The bottom line is that the world famous Beats line of headphones was designed at Monster by Noel Lee himself. Beats was later purchased by Apple for $3 billion in May 2014, making the acquisition   Apple’s biggest ever. But, not before cutting Noel Lee and the entire Monster team out of the behemoth of a deal and leaving them with nothing. Creating Genius wanted the inside scoop on what really went down with Beats by Dre, what lies ahead for the Monster brand, and how this 80’s audiophile tu