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Through the support of companies and foundations who
wanted to see the project through, they were able to
bring in marketing, advertising and creatives to help
develop fresh ideas.
“Every step of the way we kept
saying to ourselves that if we
stop now, we would still find
this was very much worth it
and fulfilling because at least
we started getting people
together and at least thinking
about the issue,” Randal said.
are funded through corporations who have been doing
this work for a very long time. That’s how we are able to
continue and move forward.”
In fact, this initiative has allowed NOMORE the chance
to work with organizations such as the NFL to provide
content to promote domestic violence on a much larger
scale.
However, stopping was not an option for Jane Randal
and NOMORE.org. Along the development process,
Randal made sure there was buy-in at each level so that
there was a deep and wide support system around
domestic violence and sexual assualt.
“Working with the field has been an important piece of
how we came together and how we will continue to
grow,” she said. “We had to be bigger and more
influential. We tested the NOMORE symbol with
numerous groups and found language that resonated
with a diverse range of people. The idea behind the
NOMORE symbol is that any other organization or
universities could take it and create their own campaigns
with it.”
Through this sharing process, NOMORE has been
successful in taking the competitive edge out of
fundraising and replacing it with the idea of
collaborative efficiency. To prove this, NOMORE does
not take money from the general public. Instead of
pledging to NOMORE for donations, individuals are
able to pledge to specific organizations within the field
who are helping to make a difference.
“When we started this we wanted to create something
that was owned by nobody and owned by everybody.
We didn’t want to compete with the people we were
trying to help,” Randal said. “We are not our own
501c3, we are a project of the Joyful Heart Association
(they are the 501c3), and they are our fiscal