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a
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Symbols play an
important role in the
life of an average
human being because
they can help promote
an idea of necessity.
their messaging are being used for, and belonging to
those in need, rather than a single institution.
Whether it be in the form of a green light on a daily
commute, a “caution hot” warning on a morning
coffee, or in the case of Jane Randal, taking the idea of
the recycling symbol to spark conversation around
domestic violence.
“Randal’s passion
for domestic abuse
prevention came
about during her 22
years doing
corporate
communications at
Liz Claiborne.”
“I looked at the recycling symbol,” Randal said. “It
doesn’t matter which city or which part of the country
you’re in, everybody recognizes those three arrows and
knows what it’s about. I wanted to take that notion and
apply it to domestic violence.”
That idea of universal recognition and promotion is
exactly what Randal is in the process of creating.
Through her organization NOMORE.org and the
strategic usage of their own blue symbol, the site is
raising public awareness around ending domestic
violence and sexual assault. NOMORE is supported by
hundreds of national level and local groups and
thousands of individuals, organizations and other
communities who are using NOMORE to create real
change in society.
“The goal of NOMORE.org from the beginning was to
be something that was created with and for the field,”
Randal said. “It’s not meant to compete with the field,
only enhance their causes. It’s meant to be a catalyst
for a larger dialog and a more normalized conversation
around these issues. So the stigma, shame and blame
can be eliminated.”
This type of awareness is nothing new to these sorts of
issue-based organizations. However, the unique
element surrounding NOMORE is that their site and
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Summer Issue
“Twenty years ago, people wouldn’t talk about breast
cancer the way they do today,” said Randal. “Today,
it’s a totally different environment.”
Randal’s passion for domestic abuse prevention came
about during her 22 years doing corporate
communications at Liz Claiborne. There, she ran a
program focused on domestic violence and teen dating
abuse. “It was very programmatically driven,” she said.
“It was not about grants or fundraising. It was about
content creation, research and education. We partnered
with people all around that movement.”
Before her time ended with Liz Claiborne in 2012,
Randal also helped create and drive an internal
program for employees who are dealing with these
issues in the workplace. Focused on the impact that
violence at home can have on an individual, she
decided to take this initiative to the next level.
“With one of my partners from the communications
firm, we realized there was so much being done on
direct service and prevention, but people were not
paying the appropriate attention to domestic violence,”
Randal said. “We needed a unifying something that
people could rally around.”
Once that idea was established, two meetings were
held – one in New York and one in San Francisco.