Creating Genius Magazine Summer Issue | Page 18

t r e n d i n g CEO Lynda Brown, Curatio Industry: Mobile Health “Health is becoming more of a consumer experience. It’s about being empowered in preventative health and in recovery. No matter what country you’re in, the health system doesn’t work perfectly which is why people now have more of their own health data and are finding their own support. Smartphones liberate patients’ lives. Whether it’s dating after cancer, going back to school after tuberculosis, or just getting back into life after a stroke, Curatio is about giving every patient in the world the first social health prescription.” CEO Sara Rodell, Loop & Tie Industry: E-commerce “E-commerce is becoming Commerce as an Experience. Purchase decisions are forever driven by consumer lifestyle. There is trend towards curated commerce and products that have a story behind them. It’s an interesting expression that consumers want to be more informed about how todays’ products really support their individual lifestyles. It comes down to asking why consumers are making the decisions they are making. At Loop & Tie, there’s a dynamic of gifting as a choice. We make the experience accessible to buyers and sellers.” 18 | cre a t in g e ni u s | Summer Issue