Creating Genius Magazine Summer Issue | Page 15

Under the Skin

Photo
 Credit:
 ©
 Studio
 XO

Mood-Reading Machines
London-based Studio XO has
teamed up with global ad agency
Saatchi
&
Saatchi
to
create   XOX, an emotional
technology platform that allows
brands and artists to track
people’s emotional states. At the
centre of the system is a sensory
wristband, which tracks the
wearer’s excitement levels by
gathering biometric data. The
LED-embedded wristband can
change colour according to realtime fluctuations in mood. The
new platform has a huge range
of potential applications, from
design-stage focus groups to
music concerts and festivals.

Health start-up HelixNano is
currently developing a “black
box” for cells – a molecular
recorder that gathers information
inside a living system and can
track changes in individual cells
over time. Google, meanwhile,
has patented a wearable
fragrance device that emits a
deodorising scent when the user
begins to sweat. The digital
deodorant features an activity
sensor, which responds to
physical movement, a rise in
temperature and moisture. On
activation, a fragrance is emitted
and distributed around the body
by micro-fans – handy for sticky
situations on public transport.

Zensorium’s Being claims to be “the
only wearable that continuously
tracks your mood, heart rate [