CRAFT by Under My Host® Issue No. 15 Classics | Page 117

Pierde Almas are doing their part to strengthen
it along with their community. The funny thing
is that in the beginning this wasn’t supposed to
be a business, just making tasty mezcal for the
fun of it. But after a tasting where they couldn’t
fill the glasses fast enough, they changed their
minds. Jonathan founded Pierde Almas on the
principals of altruism and simplicity. For starters,
they believed in always respecting the produc-
ers in the communities and to give back to them.
Over time they have done this not only by buy-
ing their crops, but in replenishing the old med-
ical clinic, painting basketball courts, building
a library, and in reforestation. They didn’t want
to take from the community but to be a part it.
When it comes to simplicity, the idea was that
“if this is the way they drink it in the mountains
of Oaxaca, this is how it must be brought to the
public.” They do not and will not adulterate their
booze and believe in tradition.
From the field to the glass, the spirits of Pierde
Almas have a noble goal. I know that this is one
glass of whiskey this writer is going to feel good
about pouring.
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