CPABC Industry Update | Page 13

Key Takeaways for Canadian Manufacturers Sales growth and cost reduction continue to be the strategic mainstays of Canadian manufacturing. So is the triedand-true preference to avoid risk in an effort to maintain consistently strong performance. There are some areas, however, in which Canadian manufacturers can test more risky waters when it makes sense. Seeking growth in new geographic markets While due diligence is required to determine where in the world it makes the most financial sense for your company to export or produce its goods, along with where your biggest markets are and how you can get closer to them, the benefits of expanding globally can be substantial. For most Canadian manufacturers, where sales growth is the top priority, having a strategy for moving into new markets should be a focus now, if it is not already. Increasing supply chain efficiency through v